When shopping around for the perfect vehicle, drivers are often looking to get the most for their money. In the past couple of years, a new type of vehicle has gained popularity among American drivers: the subcompact SUV. The subcompact SUV segment is the fastest growing segment in the auto industry, providing the perfect combination of performance, capability, and affordability to drivers.
You might expect that only older drivers are making the jump to SUVs, but that’s not the case. As Erich Merkle, a Ford U.S. Sales analyst, said, “Baby Boomers, Gen Xers, Millennials – everybody wants their SUV, and Gen Z is no different.” Many young drivers are moving away from subcompact cars and towards new, smart subcompact SUVs. Four years ago, American drivers in the 18-to-24-year old demographic bought 8,121 subcompact cars and 443 subcompact SUVs. In 2017, however, they bought 3,981 subcompact cars and 2,840 subcompact SUVs. This remarkable jump is a 541 percent increase in subcompact SUV sales.
Ford is always keeping the wants and needs of contemporary drivers in mind, and that’s why the automaker introduced the Ford EcoSport this year to compete in the subcompact SUV segment. This sporty vehicle will perfectly meet the needs of a variety of drivers and boasts exceptional efficiency, space, and state-of-the-art features across the board. In particular, the connectivity features of the EcoSport will perfectly suit the connected lifestyles of young drivers.
You can learn more about the incredible Ford EcoSport when you visit Westland Ford.