The 2019 Ford Ranger reached dealerships just a few months
back, but already this off-road ready pickup is dominating in sales.
Previously, the Ranger had been offered with two package options—the Sport
Appearance Package and the Chrome Appearance Package. The former offers
Magnetic Gray-painted accents and distinct wheels while the latter adds chrome
body accents and wheels.
These two packages have been incredibly popular. According to Ford, more than 67% of all new Ford Rangers have been purchased with one of these two packages. Building on this success, Ford is throwing a third package option into the mix: the Black Appearance Package.
The Black Appearance Package is available on any Ford Ranger
color and adds body-color bumpers and a number of black details to the
exterior. This includes a black bash plate on the FX4 Off-Road Package, black
running boards, black mirrors, a black lower valence, a black sill plate, a
black fender vent surround, a black spray-in bed liner, a black-painted grille,
and high-gloss black-painted 18-inch aluminum wheels with—you guessed it—black
“Like the rest of their gear, Ranger customers are choosing
the option that best fits their adventures,” remarked Todd Eckert, Ford truck
group marketing manager. “Having the right gear matters and so does the right
look. The Black Appearance Package adds aggressive style to the adventures our
customers embark on.”
After a nearly decade-long hiatus, the 2019 Ford Ranger is finally ready to make its triumphant reemergence in the American market. Details of the all-new small pickup prove that the wait was worth it. Boasting best-in-class capability, incredible off-road performance, and impressive next-gen technologies like Ford + Alexa, the 2019 Ford Ranger is a pickup enthusiast’s long-awaited dream come true.
The 2019 Ford Ranger takes industry-leading capability very
seriously. In fact, the 2019 Ranger will offer best-in-class gas torque when
equipped with the potent 2.3-liter EcoBoost engine, and best-in-class gas
payload and towing, opening up a world of possibilities for pickup drivers
With the rugged FX4 Off-Road Package, the 2019 Ranger is
ready to tackle virtually any situation. Featuring tuned off-road monotube
shocks, all-terrain tires, traction-enhancing electronic-locking rear
differential, and a heavy-duty skid plate, this package is must for anyone
interested in pushing their pickup to the limits.
Ford + Alexa technology
With Ford + Alexa integration, the 2019 Ranger boasts a
seamless and intuitive connectivity experience, offering simple voice control
of all of your favorite music, apps, Amazon shopping, and much more.
Learn all about this latest Ford truck model when you stop in for a visit at Westland Ford.
After taking a break for about eight years, the Ford Ranger is making a comeback. In fact, Ford has started production for the 2019 Ford Ranger at the newly transformed Michigan Assembly Plant. To celebrate the production, Ford invited the plant’s more than 3,000 employees to a special demonstration and off-road experience for the all-new truck.
This event not only celebrates the start of production, but a rebirth of the assembly plant. Ford has invested $850 million to revitalize the plant for modern production. In addition to the Ranger, the Michigan Assembly Plant will product the all-new Ford Bronco, which is scheduled for production in 2020.
“Ford truck fans demanded a midsize pickup that’s ‘Built Ford Tough,’ and we’re delivering with our all-new Ranger that’s specially designed and engineered for American truck customers,” said Joe Hinrichs, Ford’s president of global operations. “At the same time, we’re revitalizing our Michigan Assembly Plant and securing good-paying jobs for our hourly employees here in the U.S.”
With vehicles like the Ranger and Bronco, Ford is looking to transform its lineup. These vehicles are the first in a long line of all-new vehicles set to debut by 2020. In fact, Ford plans to revamp more than 75% of its portfolio by that time.
Learn more about what Ford has in store for the Ranger by following the Westland Ford blog.