The 2019 Ford Ranger reached dealerships just a few months back, but already this off-road ready pickup is dominating in sales. Previously, the Ranger had been offered with two package options—the Sport Appearance Package and the Chrome Appearance Package. The former offers Magnetic Gray-painted accents and distinct wheels while the latter adds chrome body accents and wheels.
These two packages have been incredibly popular. According to Ford, more than 67% of all new Ford Rangers have been purchased with one of these two packages. Building on this success, Ford is throwing a third package option into the mix: the Black Appearance Package.
The Black Appearance Package is available on any Ford Ranger color and adds body-color bumpers and a number of black details to the exterior. This includes a black bash plate on the FX4 Off-Road Package, black running boards, black mirrors, a black lower valence, a black sill plate, a black fender vent surround, a black spray-in bed liner, a black-painted grille, and high-gloss black-painted 18-inch aluminum wheels with—you guessed it—black center caps.
“Like the rest of their gear, Ranger customers are choosing the option that best fits their adventures,” remarked Todd Eckert, Ford truck group marketing manager. “Having the right gear matters and so does the right look. The Black Appearance Package adds aggressive style to the adventures our customers embark on.”